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Who We Are

Start Traffic was born in 2010 out of the growing need for smart safety products that make sense, are durable and useful.  After quick success and impressive growth in the UK, we decided to build a business in the USA and partnered with some Great Americans.  We believe in supplying only useful high quality products to our customers, specializing in safety. We strive to live up to a reputation of high standards in the way we conduct our business and ourselves, and we do this whether we are working with manufacturers or customer.

Meet the Start Traffic Team

Barnaby Start

Barnaby Start

UK Managing Director

Originally from an engineering background, Barnaby is eager to source new products with fundamental design advancements without compromising function.  Barnaby has a passion to deliver a premium product and service to the wholesale and public market.

Michael Silveira

Michael Silveira

National Sales Director

Making business personal with respect to the customer’s needs, wants, and resolution is a philosophy Michael has adopted after 30 plus years of business experience.  His aspirations are to offer sensible high quality products that are truly valuable to the customer and user alike.  Michael is committed to distributing high value products from responsible well respected manufactures at the lowest possible price.

Charlotte Jason

Charlotte Jason

General Manager

Working from the ground up, Charlotte has followed her heart in the pursuit of great customer service and support.  Charlotte's 30 years of experience in sales, and her positive forgiving personality are the perfect recipe for outstanding customer relationships.  Charlotte is always willing to use whatever resources are available to her to solve the problem, find the answer or get the job done.

Danny Start

Danny Start

Executive & IT Director

With more than 10 years experience in implementing and supporting information technology systems for businesses, Danny now heads up all online operations with cross-channel responsibility in trading, business propositions as well as overseeing sales and marketing.


James Crame

E-commerce Management

Specializing in Marketing and E-commerce strategy, James and his team use the latest in user friendly design and will ensure you'll always receive a smooth & easy online shopping experience with us!

What are we about?

Distributing innovative products across the USA, specializing in safety.

What do we do?

We supply high quality, durable products. Our credo is, ‘if we wouldn't use it ourselves, we won’t sell it’, it’s that simple!  It is this ethos that really makes us stand out from the crowd.  Quality, dependability, and value are what we know and what you can depend on.  If we say it is in stock, it is in stock.  We know that other suppliers promise delivery dates and don't deliver. We've carefully chosen all our partners ensuring that you get the customer service that we would expect if we were buying the product ourselves.  Whenever sensible and possible our products are eco-friendly and responsibly sourced from like-minded companies.

What do we stand for?

Dependability, Honesty, Integrity, Quality, Value!

What makes us different?

In short, it’s our philosophies and our team! We hold ourselves to the highest standards.  We only sell and distribute useful high quality products produced responsibly and ethically.  We’re not interested in selling stuff, we’re interested in selling Value.

Why shop at Start Traffic?

Because we will do our very best to provide you with outstanding service and high quality products on time and within your budget.

Where are we located?

Our warehouse and distribution operations are located in Kansas, Pennsylvania & Texas.  Our corporate offices are located in Rhode Island and England.

On Quality 

On Budget 

On Time 

Contact Us

Weekdays 9AM to 6PM


P.O Box 652,
Warren, RI 02885


(800) 671-9662


(877) 405-6983


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